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Stop Guessing & Start Tracking

Lead Source Tracking

Why Lead Source Tracking Matters

Turn Data Into Decisions. And Decisions Into Deals.

Without tracking

  • No context - Unclear where the leads are coming from (Website, social media campaigns, agents, etc)
  • No Marketing Optimization - Wasted ad spend on low performing sources due to lack of lead source data.
  • Wanted time & effort - Channel partners (Brokers, agents, & sales teams) waste their time and effort chasing cold leads.
  • No Performance Data - Zero insights into which marketing channel performed better and which didn't.

With tracking

  • Contextual leads - Know the origin of your leads (Website, social media campaigns, agents, etc)
  • Optimized Marketing Budget - Invest more in high-performing sources and cut down on underperforming channels.
  • Improved Channel Partner Efficiency - Verified leads make the sales process faster and smarter, boosting team efficiency.
  • Maximize Conversion Rates - Verified leads translate into high-intent leads which has higher chances of conversions.

No more blind spots, know exactly what works, and invest smarter

Start Tracking Now
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All Your Lead Sources At Your Fingertips

Know what works & What doesn’t

  • Facebook & Google Ads–Track ad performance in real time
  • Social media (Instagram, LinkedIn, WhatsApp, etc)–Identify high-performing platform
  • Brokers & Channel Partners–Measure partner effectiveness
  • Website & Landing Pages–Know which page drives inquiries
  • Offline Events–Fully leverage every opportunity

Turn Data Into Deals

With Reality, you never miss a sales opportunity. Turn inquiries into closed deals—faster than ever!

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